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Interact, In Person.

Social Media. Big Data Analytics. Marketing. Word of Mouth. SEO. In-Person Interaction.

Out of all above, what is it that would have decisive impact on what you choose at anything like:

– school your kids would go to

– that charismatic site for your first (or any number in fact) house/shop/workshop/factory

– Term or Medical Insurance for your life

– Marriage Material ! ;-D

Today’s world is full of noises when it comes to finding inputs when you want to reach a decision. Information is money, that’s rightly said. But what does it lead to in end. SEO are a paid services. Social Media is sponsored. Big Data Analytics and inferences are based upon funding by big-players. Word of mouth can be a good starter, but rest all (except in-person interaction) are inputs that you may consider, but cant rely. In the end, for key decisions, which matter to your or your loved one’s happiness – are based on In-Person Interaction.

Word Of Mouth indeed makes a difference. BUT, why should I purchase an house from a builder where Sehwag (an Indian Cricketer) is saying its wonderful and reliable. No, I cant, I wont.

Now, it may not be required for each and every thing (e.g. you wouldn’t want to meet chef who originated Chip’s recipe), but you definitely would like to have a word with chef who is going to cook for your beloved in the evening when you are going to propose! For things that are important, remember to interact, in person. Spent some time with your clients, peers, friends, family, so they can make a decision which supports you – financially and otherwise. And trying doing it in person. When congratulating, give them a call. When celebrating, inviting them or join them. When in grief, be around (even if speechless). Even in today’s virtual world, its important to – Interact, In Person.

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  1. November 22, 2011 at 4:52 am

    So truely said and expressed.

    • Vikas S. Rajput
      November 22, 2011 at 6:09 am

      Am glad you liked it.. 🙂

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